This interview is part of an ongoing LARB A.V. series from this year’s LA Times Festival of Books. Go to the LARB A.V. homepage to see more interviews with T.C. BoyleDaniel Handler, Mona SimpsonLeslie Jamison, Walter KirnAdrian Todd ZunigaTerry McMillan, Michelle Hueneven, Charlie LeDuff, and Tahereh Mafi, and keep checking in for upcoming interviews with Chip Kidd, Ben Katchor, and many more.

 AUSTIN KLEON began writing Show Your Work while on a book tour for his first New York Times bestseller, Steal Like an Artist. “My books came out of my practice,” he says. “I wanted to write a book about self promotion for people who hate the very idea of self promotion.”